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BLJ

  • Associate Professor
  • Supervisor of Master's Candidates
  • Name (Pinyin):BLJ
  • School/Department:经济管理学院
  • Degree:Doctoral Degree in Management
  • Professional Title:Associate Professor
  • Status:Employed
  • Teacher College:School of Economics and Management
  • Discipline:Management Science and Engineering

Recommended MA Supervisor

Contact Information
  • PostalAddress：6b612c4cdbb4baf1b0e9a8781f6b64fd1a8597a56f4b54f9f107189261eb1bf3f3d413b6267f76af9e6dda80497eb01bee91d015ed2ada86389f2cdd05a225b2571622492a1cfa550df656eec9d4dab11c0c7db56cee1b9edba49a80644cb46984970ace7ca67773bd3de483be2ba0ec2e7fe050c0afa0a7cc248f66477d6175
  • Email：7272b56741c4694d450a8924ec886108e2d8032003415585446d9dd42911d6db7b1c27bd34d57cd115c7a3da89eced546039ff11b4a4ea067b8e271bdf199befe3f02c51bb2be60ecc97714537fe0d1236fb22e3d52d42b3414106df64eaad3e74be0eb719e84f145fd126f6c58f066eabfeaeeba66ff8078f52040df5773b90
  • Paper Publications

Impact of consumer engagement on firm performance

Release time:2025-04-24  Hits:

  • Journal:MARKETING INTELLIGENCE & PLANNING
  • Volume:38(7)
  • Page Number:847-861
  • ISSN No.:0263-4503
  • Translation or Not:no
Pre One:IMPACT OF FIRM-GENERATED CONTENT ON FIRM PERFORMANCE AND CONSUMER ENGAGEMENT: EVIDENCE FROM SOCIAL MEDIA IN CHINA