白丽娟
个人信息
Personal information
讲师（高校） 硕士生导师
教师拼音名称：bailijuan
所在单位：经济管理学院
性别：女
学位：管理学博士学位
在职信息：在职
学科：管理科学与工程手机版二维码
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- [1] .Impact of social media capability on firm performance: new evidence from China:ASIAN BUSINESS & MANAGEMENT,22(1):118-136
- [2] .IMPACT OF FIRM-GENERATED CONTENT ON FIRM PERFORMANCE AND CONSUMER ENGAGEMENT: EVIDENCE FROM SOCIAL MEDIA IN CHINA:JOURNAL OF ELECTRONIC COMMERCE RESEARCH,21(1):56-74
- [3] .Impact of consumer engagement on firm performance:MARKETING INTELLIGENCE & PLANNING,38(7):847-861
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