BLJ
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- Associate Professor
- Supervisor of Master's Candidates
- Name (Pinyin):BLJ
- School/Department:经济管理学院
- Degree:Doctoral Degree in Management
- Professional Title:Associate Professor
- Status:Employed
- Teacher College:School of Economics and Management
- Discipline:Management Science and Engineering
Contact Information
- PostalAddress：
- Email：
- Scientific Research
Research Fields
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Paper Publications
- Impact of social media capability on firm performance: new evidence from China:ASIAN BUSINESS & MANAGEMENT,22(1):118-136
- IMPACT OF FIRM-GENERATED CONTENT ON FIRM PERFORMANCE AND CONSUMER ENGAGEMENT: EVIDENCE FROM SOCIAL MEDIA IN CHINA:JOURNAL OF ELECTRONIC COMMERCE RESEARCH,21(1):56-74
- Impact of consumer engagement on firm performance:MARKETING INTELLIGENCE & PLANNING,38(7):847-861
Patents
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Published Books
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